Concept art and design for an out-of-home installation and interactive engagement for the Japanese fashion brand Uniqlo.
Rooftop build-out of a closet emulating the brand’s signature palette and interior organization.
The following images are mock ups of the interactive engagement with a digital screen in Times Square using a crowd camera, retitled the “Swatch Cam”. The Swatch Cam scans the crowds’ overall clothing scheme for a color swatch and pair it against Uniqlo’s latest collection.
Role: Concept Artist, Designer
Client: Clear Channel Spectacolor, Uniqlo