Travel with Airbnb

Speculative art and storyboard for Airbnb with a social photo-sharing activation for out-of-home digital.

In this speculative Airbnb campaign, users are encouraged to tag (#MyAirbnbTravels, in this case) and share their travel experience on Instagram. The photos are aggregated by the campaign’s unique hashtag, then curated and published to a photo wall on a digital billboard in Times Square.