American Standard splashes into Times Square with a digital crowd cam activation and video art. The activation uses a combination of two digital screens, static bulletins, and social media (#ASTurnsItOn) to engage spectators.
At Clear Channel Spectacolor, I helped with the brand’s activation through concept design, storyboard art, and digital mock ups. The Thorburn Group then extended the idea with an added dance performance and video art. A film crew captured the American Standard launch and event activation in which I later edited into a case study and marketing collateral video.
Shown here: GIF capture of the campaign’s digital activation on the digital screens in Times Square. Images of the storyboard art and presentation to client.
Art Direction, Concept Art
d. yee, Clear Channel Spectacolor, The Thorburn Group
Client American Standard
Agency The Thorburn Group