Pool Parties was an annual two-month long summer concert series that debuted at McCarren Park, Brooklyn.
I helped with branding an identity, producing original content, and developing a print and digital campaign to generate awareness of the events, and with original photography.
Shown here are some of the examples of the teaser campaign, web design, photography, and pages of the branding guidelines.
Art Direction, Design, Photography: d. yee
Client: JellyNYC, Pool Parties
Web Design: d. yee
Web Development: Robyn Lee