A proposed out-of-home concept featuring a larger-than-life shelf installation and interactive crowd camera engagement for the Japanese fashion brand Uniqlo.
The following images are mock-ups of the digital concept the "Uniqlo Swatch Cam". The Swatch Cam utilizes a crowd cam on a large digital bulletin in Times Square. The dominating color in its view would pair, or color match, to Uniqlo's color-specific collection.
Rooftop Installation Concept